Alexander Wodrich is the founder of why do birds. After finishing his degree in business, Alexander Wodrich started his career at Wundermann, an agency in Frankfurt. He went on to work as a brand consultant for MetaDesign, where he advised clients such as Audi, DHL, eBay, Allianz, and Lufthansa. In 2007 he became the head of sound branding and a member of the management board. He is also a lecturer at a number of universities, as well as a frequent speaker at conferences. In his free time he is a musician and composer.
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Managing & Creative Director
Since 2008 Daniela Hensel has been a professor for corporate and editorial design at the HTW University of Applied Sciences in Berlin. Before that she was a creative director at the agency Realgestalt (formerly Schindler Parent Identity) and as a senior designer at MetaDesign for clients such as Daimler, Boehringer Ingelheim, Cosmos Direct, and the Berlinale Film Festival. The second edition of her current book “Understanding Branding: Strategie- und Designprozesse verstehen und anwenden” was published in May 2016.
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Composer & Producer
Holger Schuhmann is a composer and producer, and a member of the why do birds core team. For over 10 years he has been producing music and developing sound designs for such renowned brands as Lufthansa, Entega, Apollinaris and Volkswagen. He is one half of the electropop duo Capsule, and the producer and a founding member of Torpedo Boyz, an award-winning band that is currently working on its fourth longplayer.
Composer & Producer
Johannes Lehniger is a composer and producer. Since 2005 he has been working with Holger Schumann. In addition to branding work, he produces film music as well as pieces for a number of bands in Berlin. He is also a producer for the renowned music-project Torpedo Boyz. In 2014 he was nominated for the “Deutscher Filmpreis” (German Movie Award) in the category score for the soundtrack of “Tore Tanzt”.
Leopold Hoepner is a communication designer. Since 2010 he’s been a full member of the why do birds team. In addition to his graphic skills, he has a deep understanding of musical theory coupled with strong conceptual skills. He also works as an arranger and as a composer for various music groups.
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Jan Marius Bansche
Jan Marius Bansche is a motion and 3D design graphics artist. He joined the why do birds team in 2010. His core competence is the interface of image and sound. Since 2013 he has been an instructor for motion design at the University of Applied Sciences in Berlin.
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Jennifer Stinglwagner studied Economics and Law and wrote her Master’s thesis on the topic “International Audio Branding”. Before starting as a Project Manager at why do birds in 2016, she worked for the Digital Marketing Agency 77 Agency in Riga. Jennifer has a strong passion for music, played the cello in various orchestras and sang in several ensembles. Moreover, she is fluent in five languages.
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Senior Sound Director
Georg Spehr is a communications technician and multi-media designer who has been working as an independent sound director for over 10 years now. He is also an instructor at the University of the Arts in Berlin for »Sound Studies« and the author of »Functional sound. Audible data, devices, and designing the listening experience«, published in 2009.
Malte Seddig is an audio engineer and Master Of Arts with a focus on audio branding conception and sound design. Since 2014 he is a member of the why do birds team. He follows his experimental line as a music producer, dj and film composer since 1999. Because of his work at Universal Music and independent labels such as Mo´s Ferry and Clap Your Hands, he has professional experience in the music industry.