FRITZ! (AVM)

Launch 2013  |  Service Corporate Sound, Motion Graphics

Launch2013
ServiceCorporate Sound, Motion Graphics

AVM is a leading provider of end devices for broadband in Europe. The company was founded in Berlin in 1986, and has a market share of over 50 percent in Germany. AVM who have won numerous awards for their innovative FRITZ! product line, contracted an audio-visual branding concept based on the company’s brand look and feel.

In addition to a sonic logo and brand music, why do birds developed a sound toolbox to help agencies and service providers combine brand sound elements for media on their own.

A distinct audio-visual brand showcase was also developed for the FRITZ! Box. The FRITZ! Fons (cordless landline telephones) were also equipped with a full range of on-brand ringtones and functional sounds. Dedicated AV intro and outro elements were created for product and image films.