IHK-Bildungszentrum Dresden

Launch 2012  |  Service Strategy, corporate sound, motion graphics, integrated advertising campaign

Launch2012
ServiceStrategy, corporate sound, motion graphics, integrated advertising campaign

Under the motto »Be more – Knowledge is the key!«, why do birds and the IHK-Bildungszentrum (Chamber of Commerce and Industry Training Center) in Dresden worked together to develop a new communication strategy in 2012. The strategy includes a new slogan, a radio and cinema spot, and dedicated sound branding consisting of a sonic logo, a brand voice, and brand music.

  • Radiospot:

»With this new marketing direction we aim to strengthen our brand and its emotional impact on our regional educational market. The brand is becoming more human, original, and approachable – any reservations potential customers might have regarding an issue as abstract and consultation-intensive as ‘professional education’ can be cleared up here«, said Stefan Klunker, head of administration at the IHK-Bildungszentrum Dresden.

This integrated campaign includes a dedicated website developed by why do birds, as well as high-impact out-of-home communication.

  • German Business Communication Award, 2013 nominee