WWF

Launch 2014  |  Service Concept, Design  |  Partner Amandine Alessandra

Launch2014
ServiceConcept, Design
PartnerAmandine Alessandra

The World Wide Fund For Nature was founded in Switzerland in 1961, and is one of the world’s biggest international natural conservation organizations.

On 29 March 2014 at 8.30pm, the 8th WWF Earth Hour took place. For one hour, cities around the world switched off the lighting on famous sights and buildings, from Big Ben in London to the Great Wall of China to the Brandenburg Gate in Berlin.

For this event, why do birds was contracted to develop a key visual to showcase the slogan »Climate Heroes« in typography. The people participating in Earth Hour turned it into a live experience.

The idea of actively involving people in the campaign reflects the desire of WWF to call on people to take action worldwide to protect the environment.