We turn your brand into an acoustic experience. We are strategists, facilitators and designers. We think in terms of stories, pictures, motion, and sound. A brand is a living cosmos – that’s why we turn brands into a living experience for all the senses.

Brands and sound have always gone together. Whether in TV and radio advertising, at events, or through ringtones, acoustics are used to communicate a brand’s personality across all channels of marketing communication. But all too often, branding managers overlook sound as a strategic instrument to position their brand, elevate its recognition, and make it stand out from its competitors. The sound of a brand can decide whether it reaches its target group or not, and whether it is welcomed as a friend or ignored as a nuisance.


We turn your brand into an acoustic experience

We create consistent acoustic experiences across all brand touchpoints, including film, telephone, point of sale, and products themselves. To achieve unique, innovative sound concepts for our clients, we work with the best musicians and producers in Berlin: bands, orchestras, sound designers, soundtrack composers, theater musicians, and sound artists.


Strategic approach

Acoustic brand worlds must be aligned to three things: the brand’s values, the company’s targets, and the look and feel of the brand.


We analyze the brand’s look, its market environment and current trends and listening habits of the target groups it aims to reach.


We then conduct a workshop with the brand’s managers to define the message and lay the strategic foundation for the brand’s sound.

Strategy, concept, sonic impressions

Based on the results of the workshop, we then develop a core theme and initial acoustic impressions of the brand’s future sound.


This is where the brand’s personality becomes audible: we create audio and audio-visual productions for all sonic touchpoints of the brand.


why do birds accompanies the market evaluation of the acoustic outcome. Feedbacks of the testing-results will be incorporated into the sound production.


Our Clients

  • Claas
  • UFA
  • Vontobel
  • Lekker
  • Gore-Tex
  • Bayer HealthCare
  • Fritz!
  • FIFA
  • DKSH
  • Bayrischer Rundfunk
  • Wiener Linien
  • Deutsche Bahn
  • Volkswagen
  • Direct Line
  • Siemens
  • Megafon
  • Hyundai
  • Stadtwerke Duisburg

Please contact us:

why do birds GmbH

Friedrichstraße 120
10117 Berlin
Tel: +49 – 30 – 555 78 33 71
Mobil: +49 – 179 – 291 37 24
Fax: +49 – 30 – 555 78 33 74


Owner: Alexander Wodrich
V.A.T ID-Number.: DE 302404757
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