Alexander Wodrich

    Alexander Wodrich is the founder of why do birds. After finishing his degree in business, Alexander Wodrich started his career at Wundermann, an agency in Frankfurt. He went on to work as a brand consultant for MetaDesign, where he advised clients such as Audi, DHL, eBay, Allianz, and Lufthansa. In 2007 he became the head of sound branding and a member of the management board. He is also a lecturer at a number of universities, as well as a frequent speaker at conferences. In his free time he is a musician and composer.

    Daniela Hensel

    Since 2008 Daniela Hensel has been a professor for corporate and editorial design at the HTW University of Applied Sciences in Berlin. Before that she worked as creative director at the agency Realgestalt (formerly Schindler Parent Identity) and as senior designer at MetaDesign for clients such as Daimler, Boehringer Ingelheim, Cosmos Direct, and the Berlinale Film Festival. The second edition of her 2015 book “Understanding Branding: Strategie- und Designprozesse verstehen und anwenden” was published in May 2016.
  • Strategy Director – Service Design

    Ann-Christin Ahrens

    After her design studies Ann-Christin worked as a service designer at KISD. She then gained expertise in brand strategy and corporate design at MetaDesign and Heine/Lenz/Zizka. As Client Director, she managed clients such as Deutsche Post, Bosch Software Innovation, Hamburger Kunsthalle and Deutsche Filmakademie. Since 2016 she has been a lecturer for project management at the HTW Berlin.
  • Portrait Anja Schürholz why do birds
    Portrait Anja Schürholz why do birds

    Client Service Director

    Anja Schürholz

  • Creative Director

    Leopold Hoepner

    Leo has been a member of the team since 2011 and has since held the creative direction of important audio branding projects such as Siemens, Hyundai or DiDi Chuxing. His creative excellence has earned him numerous red dot, Transform and REBRAND creative awards. In addition to a degree in communication design with honors, he has a musical career with international awards behind him.

    Holger Schuhmann

    From day one, Holger has been a composer and producer at why do birds. For over 10 years he has been producing music and developing sound designs for brands such as Telefónica, Megafon and Volkswagen. The sound magician is one half of the electropop duo Capsule, as well as producer and founding member of Torpedo Boyz, an award-winning dancefloor project that has released five LPs.

    Johannes Lehniger

    Johannes has been in the team from the very beginning and has created award-winning work for clients such as GORE-TEX and GENESIS. In addition to branding work, he produces film music (e.g. Tatort) and plays for various bands in Berlin. His soundtrack to the film Tore Tanzt was also nominated for the renowned „Deutscher Filmpreise“.
  • Creative Director Motion Design

    Jan Marius Bansche

    Marius joined the team in 2010. He has a degree in communication design with honor. His core competence is the interface of image and sound. His projects include animations for UFA, explanatory films for Deutsche Bahn and motion branding for energy supplier EWE. Since 2013 he has taught motion design at the HTW Berlin.
  • Head of Motion Design

    Carla Stock

    Before studying communication design, Carla completed an apprenticeship as a media designer for digital and print with a focus on UI/UX design. At why do birds she works on motion graphics projects for clients such as Volkswagen, Huawei and the German energy supplier EWE. Since 2018 she has been a lecturer for experimental motion design and creative processes at the HTW Berlin.
  • Motion Designer

    Henning Bauschulte

    Henning is very experienced in motion design and film. He studied communication design at the HTW Berlin and worked at why do birds on projects for Volkswagen, Lidl and Siemens Healthineers. Before joining the team, he gained experience as a designer at wirDesign communications. Since 2020 he has taught motion design at the HTW Berlin.
  • Portrait Max Roof why do birds
    Portrait Max Roof why do birds

    Motion Designer

    Max Roof

    Max draws his creativity from his enthusiasm for illustration, character animation, good storytelling and a disturbingly large collection of art illustrated books. So he complements the team with niche expertise and advises clients on design issues.
  • Portrait Sophia Brinkmann why do birds
    Portrait Sophia Brinkmann why do birds

    Motion Design Intern

    Sophia Brinkmann

    Sophia supports the Motion team with her great flair for design and composition. She is an interdisciplinary designer with a special love for typography, illustration and graphics.
  • Portrait Joshua Meister why do birds
    Portrait Joshua Meister why do birds

    Motion Design intern

    Joshua Meister

  • Portrait Paul Cybulska why do birds
    Portrait Paul Cybulska why do birds

    Motion Designer

    Paul Cybulska

    Paul brings sound and moving image together. To fulfil his talent for film editing, he would prefer to edit videos all day. But he also likes to be behind the camera. In his spare time, he uses his talent to produce music videos.
  • Sound Director

    Sebastian Waschulewski

    Before joining why do birds in 2017, Sebastian was sound director at MetaDesign, WESOUND and Jung von Matt. He holds a master's degree in acoustic communication and is professor of brand experience at the HDPK Berlin. He worked on the music strategy for Vodafone, on electro-acoustic concepts for Volkswagen showrooms and on the sound production of the Hyundai Pavilion at the 2018 Olympic Winter Games.
  • Junior Sound Strategist

    Sebastian Jautschus

    Sebastian studied film scoring and production composition, as well as social and business communication and is here to supports us in project management. Previously, he gained experience in a social media startup and a graphic design agency. He has also co-composed a number one hit.
  • Portrait Hannes Volz why do birds
    Portrait Hannes Volz why do birds

    Junior Sound Strategist

    Hannes Volz

    As a junior sound strategist, Hannes combines his passions for music and strategy. In addition to supervising audio branding processes, he also likes to lend a musical hand himself when researching and deriving concepts. When he's not working on creative solutions for client projects, he tries his hand as a songwriter and artist in various band projects outside of why do birds.
  • Software Engineer

    Antoine Nivet

    Our software engineer Antoine studied web development in Paris. His many years of experience as a developer are rounded off by his activities as a musician, producer and DJ. With his versatile knowledge he is a perfect match to our interdisciplinary team.
  • Machine Learning Engineer

    Adam Froghyar

    Adam studied audio communication and technology with a focus on digital signal processing and machine learning at the TU Berlin. He supports why do birds in the areas of front-end and AI. Aside Adam is also a music-lover and works as a solo artist, DJ and producer.

    Márton Salomváry

    As a full stack web engineer, Martón is responsible for the development of audio software. Before joining why do birds as product manager, he worked at Soundcloud for 5 years, where he was responsible for various projects. He studied computer science and Cisco CCNA at Óbuda University in Budapest, Hungary.

    Sebastian Damerius

    Our music production mastermind Sebastian graduated from Bauhaus University Weimar in 2007. Since 2015 he has been a member of the why do birds team and has been involved in audio branding processes for Siemens, MAN Energy Solutions and Hyundai. He is also a popular DJ and solo artist. His celebrated album "The great escape" was released in 2016 on Sonarkollektiv.
  • Junior Composer

    Olimpio Petri

    Olimpio supports our producers in composition and sound design. He was musically socialized through choral music and studied audio design. He has worked on various film scores and audio branding projects and devotes himself to his solo project ODNP in his spare time.
  • Mastering Engineer

    Peter Funke

    Peter is an experienced mastering engineer with a degree in jazz and popular music from the Konservatorium Franz Liszt in Weimar. He was a senior sound engineer at Trixx Studios in Berlin and conducted recordings with the Berlin Symphony Orchestra and the award-winning music for "The Transparent Woman". His clients include artists such as Tracey Thorn (Everything but the Girl) and Max Richter.
  • Consultant

    Georg Spehr

    In recent years, Georg Spehr has worked on a number of projects with why do birds. He is a trained communications technician and multimedia designer and has been working as an independent acoustic and multimedia designer for over 15 years. He was a lecturer in the master program of „sound studies“ at the UdK Berlin and published the book "Funktionale Klänge. Hörbare Daten, klingende Geräte und gestaltete Hörerfahrungen" in 2009.
  • Team Assistant

    Nils Kottmann

    With his passion for music and audiovisual media, as well as many years of experience as Head of Office MGMT, Nils is the perfect team assistant for our colourful team - an all-rounder with the necessary courage for this undertaking
  • portrait Lea Scheidt why do birds
    portrait Lea Scheidt why do birds

    Service Design Intern

    Lea Scheidt

  • portrait Giulia Gasser why do birds
    portrait Giulia Gasser why do birds

    Service Design Intern

    Giulia Gasser

  • User Research and Strategist

    Moritz Hoffmann

    Moritz studied audiovisual media at the Hochschule der Medien in Stuttgart. Before joining why do birds in 2018, he gained experience in motion design and event management at the agency jangled nerves. In the team, he manages the interface between creation and clients and worked on projects for Deutsche Bahn and MAN ES.

Kontaktieren Sie uns:

why do birds GmbH

Kreuzbergstraße 37/38
10695 Berlin
Tel: +49 – 30 – 555 78 33 71
Mobil: +49 – 179 – 291 37 24
Fax: +49 – 30 – 555 78 33 74


Managing Director: Alexander Wodrich
V.A.T ID-Number.: DE 302404757
Legal Notice