Launch 2015 | Service Corporate Sound, Motion Graphics, Informationfilm
|Service||Corporate Sound, Motion Graphics, Informationfilm|
KWS is one of the world’s leading plant breeding companies. Founded in 1856, KWS now employs over 5,000 employees in 70 over countries.
In 2013 a new brand essence was phrased and the corporate design was given a facelift. In this process the sound of the brand was part of the discussion and led to a pitch for a holistic corporate sound project.
KWS set the goal for a more emotional brand experience, a stronger differentiation to the competition and the establishing of a fixed audio statement aligned to their visual appearance.
why do birds developed a creative principle based on the brand values trust, innovation and growth that became formative for the brand’s corporate sound. Furthermore the elements of the visual logo – earth, water and sun – as well as the KWS fields of action were translated into sound.
- Transform Award, Highly Commended, 2017
In 2015 the new brand sound was launched at an internal event and successively implemented for different applications as the image-film on www.kws.com and the worldwide telephone-on-hold lines.