MAN Energy Solutions
Launch 2018 | Service Corporate Sound
Meeting the terms of the Paris Climate Agreement is proving to be one of the major challenges of our century. The ambitious accord aims to achieve a carbon-neutral global economy by the year 2050. A global player in the engineering industry is committed to achieve this goal with a very specific new strategy: MAN Diesel & Turbo is now MAN Energy Solutions. The manufacturer of engines and turbines has become a provider of systems and solutions designed to facilitate the transition to a carbon-neutral world. Sustainable technologies will make up the majority of the company’s sales by 2030.
The new self-image finds its visual counterpart in a progressive overall appearance of the brand. why do birds is responsible for the auditory part of the brand identity.
Building on the design concept of the “Digital Horizon” and the new tagline “Future in the making” (KMS, Munich), we have placed the breadth of the horizon at the heart of the brand sound. Long, dynamic spheres symbolize this farsightedness.
We have translated the transformation of the company from a provider of individual components to a provider of complete solutions through individual tones that merge into chords and spheres.
The 4-tone leitmotif underlines the radial movement of the MAN logo arch and gives the sound logo its melodic touch.
Electronic sounds that stand for the precision of the brand and powerful rhythms that express its self-confidence and courage combine with the chords of a grand piano that reflect the clarity, commitment and human touch of the brand.
Dr. Jan Dietrich Müller, Head of Group Communications and Marketing – MAN Energy Solutions praises:
“A collaboration that really impressed me – as well as the result. The telephone loop, for example, has addictive potential – one would rather listen than be connected”.