Launch 2013 | Service Strategy, corporate sound, motion graphics, soundtracks | Partner Sound Strategy, Wien
|Service||Strategy, corporate sound, motion graphics, soundtracks|
|Partner||Sound Strategy, Wien|
In the spring of 2012, Wiener Linien, Vienna’s public transport operator, launched a project to improve the quality of sound in its system.
The aim was to provide customer announcements that are clearer and more pleasant, as well as to develop a unique sound identity for Wiener Linien.
The idea was not to create »more« sound, but rather tidy up the sound that was already in use while creating pleasing audio communication.
So the focus was on announcements in stations and in vehicles, the gongs, and the functional acoustic signals.
During this project it was important for Wiener Linien to involve the public. The company conducted surveys of over 1,500 employees and 500 passengers, and incorporated the results into the concept of the new sound identity.
Along with Sound Strategy, an agency based in Vienna, why do birds developed a sound concept that puts the city of Vienna at the heart of the new Wiener Linien sound. The acoustical foundation remains the Viennese Waltz with its 3/4 measure, with musicial inspiration from The Blue Danube. The note sequences and phrasing evoke subconscious recollections of this music so typical of the city of Vienna.
Eduard Winter, director at Wiener Linien, commented: »With this project we have set a new, innovative benchmark for the world. It gives Wiener Linien a unique audio identity that audibly improves the quality of life for the people of Vienna!«
- Red Dot Design Award 2014
- Audio Branding Award 2015 – Gold
- Audio Branding Award 2015 – Audience Award
- German Design Award 2016
- Transform Award 2016 – Gold