Discount Love Story

Launch 2012  |  Service Concept, Sound, Film

ServiceConcept, Sound, Film

The agency why do birds offers strategic sound concepts and production for brands.  With the help of a one-minute short film distributed via social media, the agency portrayed the associative power of sound through advertising that was both surprising and funny.

The aim was to convince marketing executives of the power of strategic audio communication for their brands.

Even the shortest sound snippets can bring up emotive memories.  In the film the two main notes of the »Love Story Theme (Where do I begin?)« motif – which are identical to the sound of many supermarket scanners – are enough to carry someone off to another world.

  • CREA Award 2012