13. May 2019

MDR-Werbung Media Update

On May 23, Managing Director Alexander Wodrich talks about audio branding and how sound emotionalizes brands at the “MDR-Werbung Media Update” in Erfurt. A colorful program with great topics around marketing and audio!


6. May 2019

Voice-Connected Home 2019

Alex Wodrich will be speaking at the Voice-Connected Home 2019 this coming Tuesday, May 7th in Cologne: https://lnkd.in/d7SHiqa
Use the VIP discount code ALECHBVIP to receive 50% off your conference pass.

10. Apr 2019

Stage Videos for “MAYBEBOP”

For Germany’s leading A-Cappella quartet MAYBEBOP, why do birds conceived and produced the stage videos for the just started tour. A lot of effort and work that paid off. The tour started furiously, as “Berlin Morgenpost” states.


8. Apr 2019

why do birds in the W&V magazine

The German marketing magazine W&V recently published a few articles on Audio and Audio Branding. One of them also features why do birds.

5. Apr 2019


Alexander Wodrich was invited to the “MR WOLF RECAP SUNDAY” podcast to talk about Sound Branding.



3. Apr 2019

“Hello, Audio!” Podcast

The lovely people around Amélie Gangé and Helen Meyer from THE VENUE Berlin invited us to join their “Hello, Audio!” podcast series to discuss “The Future of Sonic Branding and Marketing” with some sound experts from Berlin.

Check out the podcast here:


1. Apr 2019

Silver at Transform Awards Europe

We won another award at the “Transform Awards Europe” in London. why do birds were honored for their “MAN Energy Solutions” audio branding project with silver.


18. Mar 2019

Alexa Skill for VGH

Together with Future of Voice we’ve produced our first “Alexa Skill” for the insurance company VGH. It’s a very uselful Yoga Podcast-type skill, already getting great reviews on Amazon. We are very happy to be gaining experience with voice services.

Find more informations here.

12. Mar 2019

“Intuitive Vehicles” conference

Our creative director Leopold Hoepner is speaking about UI/UX-sounds in the automobile sector at the “Intuitive Vehicles” conference on March 13, 2019 at the Sheraton in Berlin.


14. Feb 2019

The Future of Sonic Branding and Marketing

Alexander Wodrich was invited by THE VENUE Berlin for an after work session on “The Future of Sonic Branding and Marketing” together with colleagues from the Berlin music industry (Jambl, Playtronica and Wesound). More informations can be found here.


3. Feb 2019

“All About Voice” Podcast

Alexander Wodrich was invited to discuss “Audio Branding and Sound Identities in times of Voice Assistants” on 169 Lab’s podcast series “All About Voice”.

In episode 14 he talks with Tim Kahle about the importance of audio branding on smart speakers. This will play a greater role in the future, when staging a brand cross-medially and audiovisually. We believe brands now should experiment and grow with the technology. Users might still forgive when brands haven’t found their unique tonality.

Check out the episode here:

Listen Notes

30. Jan 2019

why do birds on voice-based services in Contagious magazine

why do birds on voice-based services, in-car sounds and the importance of audio branding in the current issue (#57) of UK’s Contagious magazine.