Motion design is more than eye candy.
We conceive animation as an integral part of an holistic and flexible branding.
Motion design is a highly effective way to give a brand personality and communicate content more clearly. This can happen in essential applications such as an animated logo or graphic elements in video formats, but also through movement patterns in the user interface, explanatory films or staged films. why do birds conceives any kind of moving image communication with a strong focus on the brand and its message.
Furthermore, we develop templates and tools for a flexible and consistent implementation of motion branding at all touchpoints.
Our strategic approach
We want our clients to understand our offer so we try to spare the gobbledygook whenever possible and take time to explain all steps.
This is where we lay the foundation for a common understanding of the issues and tasks at hand. We conduct a workshop with the company’s decision-makers to define the message and lay the strategic foundation for the design process.
Based on the results of the first phase, we define targets, tasks, and decision criteria. Then we plan the steps needed to reach those targets.
This is where we find the creative vision that best expresses the target. This vision gives birth to the applications that follow.
Based on the creative vision we then design applications. If needed, we also write design guidelines and train staff in working with the design.