Movement adds personality to a design. Animations give brands a character. They draw our attention, inform or amuse us – and create messages that are memorable.
We are surrounded by motion design. From the flashing of this cursor, to the notification on the smartphone, from the animated poster at the stop to the titles of your favourite series. All over the place, animations are used to convey information, steer emotions and create identities.
The combination of adequately designed movements can ensure recognition, just as one recognizes a person by their gait. We call it motion branding.
It includes motion graphics for videos, such as logo animations and transitions, as well as interactive elements for websites and apps. In addition, we define the movement behaviour of the brand in a general way so that dynamic or even generative media can be created.
We develop innovative template formats and software solutions that facilitate implementation so that this motion branding can actually be used.
Furthermore we always see animation and sound as a unit. That’s why we attach great importance to perfect acoustic background in motion design.