As part of Axel Springers new corporate design and corporate sounds, we created, together with superunion, a brand staging film that brings the design to life and courageously stages the new sound. It was especially important to integrate the rhythm, the defining element in the sound logo, into the animation and the editing.
The structure of the font and the visual impulses is small, fast and loud. Fast cuts and a “healthy overload” make the speed tangible in the reality of the Axel Springer Group.
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