Hertha BSC

Launch 2020  |  Service Motion Design, Animation

ServiceMotion Design, Animation

why do birds produced a 60-second film for Bundesliga club Hertha BSC Berlin, showcasing the inspiration, creation and applicability of the new house font. From match setups, back numbers, to LED panels in the stadium.

As connected as Hertha BSC is to the city, so is their typeface. The Berlin agency supertype is responsible for the design of the typeface “Hertha” which reflects the club, the fans and the city: self-confident, ambitious, cosmopolitan, progressive, diverse and with an edge and a snout. Inspiration comes from the forms of the capital’s graffiti, among other things.