23. Jan 2020

why does robin – a new Unit for Service Design

“The key to a good customer relationship and thus to long-term business success lies in service design. The agency why do birds, known for audio branding and motion design, is convinced of this. Now the Berlin-based company has founded a new unit specializing in service design: why does robin. The aim is to develop the brand strategy based on the customer experience and thus to bring the two together. In this way, why does robin ensures satisfied customers and improves brand management.”


To the complete article at WuV



21. Jan 2020

“Vom Verwaltungsakt zum Erlebnisraum”

Unsere Kollegin Daniela (zusammen mit Johanna Götz) auf der Bühne beim Innovation Camp „Anzetteln“ in Mönchengladbach, einer Initiative des Kompetrenzzentrums Kultur- und Kreativwirtschaft des Bundes. Thema des Vortrages war: „Vom Verwaltungsakt zum Erlebnisraum“.

1. Nov 2019

Red Dot Award Winner Ceremony

We had a blast at the Red Dot Award Ceremony in Berlin and celebrated our Red Dot Award for the JETTA Audio Branding until early in the morning.

Check out the case here: https://www.whydobirds.de/audio-branding/

20. Sep 2019

Winner at the International Sound Awards 2019

Wow! Last night the “International Sound Awards” took place in Hamburg and we were awarded twice! We won the GRAND PRIX Award for our Axel Springer Audio Branding, that we worked on earlier this year and received the distinction “Better Sound” for our MAN Energy Solutions Audio Branding project. Thanks to the whole team for this amazing result!


“Fresh, unheard, with a radical approach and excellent brand fit.”

 “Fun and interesting approach that opens up to endless possibilities of usage since it is not based on music.”

 “This is a genious idea and extremely well executed.”

The International Sound Awards Jury


Partner: Superunion Berlin

21. Aug 2019

Future of Voice and why do birds develop an innovative radio spot for Vodafone featuring voice assistant Amazon Echo.

The skills development agency Future of Voice and why do birds integrate Amazon Alexa into the media mix for the new Vodafone GigaCube campaign, creating unusual and surprising radio spots.

7. Aug 2019

JETTA Audio Branding & Sound Logo

why do birds and MetaDesign China launched JETTA in China as an independent automobile brand. why do birds was responsible for the audio strategy, concept and the sound production.

19. Jul 2019

New Office in Kreuzberg

It’s becoming real. why do birds is moving to larger office spaces soon. We’ve spent over a year in planning and rebuilding. Finally our sound studio and office will be in the same building in Berlin Kreuzberg! Can’t wait.

4. Jul 2019

Nominated: International Sound Award 2019

why do birds is nominated at the International Sound Award with the “MAN Energy Solutions” and “Axel Springer” Brand Sound.

25. Jun 2019

Musicvideo for MAYBEBOP’s “The Kreation”

For the acapella band MAYBEBOP we designed, illustrated and animated several elaborate animations for their new stage show Ziel:Los. What was initially intended to be a projection on stage was so well received by the band and the audience that the first music video was created out of it – for the song “Die Kreation”, which is critical of religion. We are very happy about the cooperation!

A selection of reactions:

“Super cool video. Fits perfectly to the no less brilliant song.”

“An incredible song and video. I always get goose bumps”.

“A masterpiece. Both musically and optically”.