25. Jun 2019

Musicvideo for MAYBEBOB’s “The Kreation”

For the acapella band MAYBEBOB we designed, illustrated and animated several elaborate animations for their new stage show Ziel:Los. What was initially intended to be a projection on stage was so well received by the band and the audience that the first music video was created out of it – for the song “Die Kreation”, which is critical of religion. We are very happy about the cooperation!

A selection of reactions:

“Super cool video. Fits perfectly to the no less brilliant song.”

“An incredible song and video. I always get goose bumps”.

“A masterpiece. Both musically and optically”.

Translated with www.DeepL.com/Translator

18. Jun 2019

why do birds in the Amazon Alexa Cup Germany finals

Together with Future of Voice GmbH we made it to the Germany finals of the Amazon Alexa Cup, presenting new innovative Alexa Skills to the international Amazon jury on June 11. why do birds’ emphasis lay on the perfect audio user experience with voice, soundscape and earcons. Thanks for the good collaboration to the Future of Voice team.

Amazon Alexa Cup

14. Jun 2019

German Brand Award in Gold for the Siemens Healthineers Re-Branding

Congrats to Siemens Healthineers to the German Brand Award in Gold. We’re happy to have contributed a holistic Corporate Sound for the Re-Branding.

German Brand Award

13. May 2019

MDR-Werbung Media Update

On May 23, Managing Director Alexander Wodrich talks about audio branding and how sound emotionalizes brands at the “MDR-Werbung Media Update” in Erfurt. A colorful program with great topics around marketing and audio!


6. May 2019

Voice-Connected Home 2019

Alex Wodrich will be speaking at the Voice-Connected Home 2019 this coming Tuesday, May 7th in Cologne: https://lnkd.in/d7SHiqa
Use the VIP discount code ALECHBVIP to receive 50% off your conference pass.

10. Apr 2019

Stage Videos for “MAYBEBOP”

For Germany’s leading A-Cappella quartet MAYBEBOP, why do birds conceived and produced the stage videos for the just started tour. A lot of effort and work that paid off. The tour started furiously, as “Berlin Morgenpost” states.


8. Apr 2019

why do birds in the W&V magazine

The German marketing magazine W&V recently published a few articles on Audio and Audio Branding. One of them also features why do birds.

5. Apr 2019


Alexander Wodrich was invited to the “MR WOLF RECAP SUNDAY” podcast to talk about Sound Branding.



3. Apr 2019

“Hello, Audio!” Podcast

The lovely people around Amélie Gangé and Helen Meyer from THE VENUE Berlin invited us to join their “Hello, Audio!” podcast series to discuss “The Future of Sonic Branding and Marketing” with some sound experts from Berlin.

Check out the podcast here:


1. Apr 2019

Silver at Transform Awards Europe

We won another award at the “Transform Awards Europe” in London. why do birds were honored for their “MAN Energy Solutions” audio branding project with silver.


18. Mar 2019

Alexa Skill for VGH

Together with Future of Voice we’ve produced our first “Alexa Skill” for the insurance company VGH. It’s a very uselful Yoga Podcast-type skill, already getting great reviews on Amazon. We are very happy to be gaining experience with voice services.

Find more informations here.

12. Mar 2019

“Intuitive Vehicles” conference

Our creative director Leopold Hoepner is speaking about UI/UX-sounds in the automobile sector at the “Intuitive Vehicles” conference on March 13, 2019 at the Sheraton in Berlin.