7. May 2020

“Sound in Marketing” podcast

Alexander Wodrich was interviewed by Jeanna Isham for her “Sound in Marketing” podcast. It features some examples of the Siemens and the Hyundai brand sound.

4. May 2020

New client N26

why do birds welcomes the new client N26. N26 is a German direct bank that specializes in account management via smartphone. Our future work will primarily focus on motion design and animation. Twitter  Instagram  Facebook


30. Apr 2020

From brand image to service personality

Our colleagues Ann-Christin Ahrens and Daniela Hensel on the gap between brand promise and customer experience and how service design can help. Read the article here

29. Apr 2020

The Role of Audio Branding

Our managing director Alexander Wodrich on the role of audio branding in the meedia.de article.

27. Apr 2020

The time of decision makers!

A great article by our why does robin colleagues Ann-Christin Ahrens and Daniela Hensel on how decisions and innovations are implemented more quickly in times of crisis. A time in which one is allowed to make mistakes, improvise and not seek perfection.


The latest articles from why does robin can be found here

24. Apr 2020

Earth Day Campaign by Hyundai

For “Earth Day” Hyundai teamed up with one of world’s biggest Pop Groups “BTS” and produced this beautifully crafted video. Our audio branding leitmotif has been incorporated into the music piece and of course our sound logo is used as the closing element.


9. Apr 2020

More connected than ever

Our customer EWE has produced a fast-track spot that underlines the bond with its customers, even in times of corona. Brand music, sound logo and motion branding come from why do birds.

16. Mar 2020

MCBW Presentation

At the Munich Creative Business Week (MCBW), our colleague Daniela Hensel explains what it takes for innovative service ideas to prevail in strongly hierarchical organizations.

9. Mar 2020

Saatkorn Podcast Contribution

A few weeks ago our old friend Gero Hesse paid us a visit at why do birds. He’s the managing director of Territory Embrace and HR Blogger. He interviewed me for his “saatkorn” Employer Branding podcast series. Thanks Gero Hesse for the nice chat.