march 10, 2022

Birds' View – the why do birds podcast

We listen to the news while ironing, True Crime over dinner, and pop culture on the way to work. From now on, you can also listen to why do birds in a more personal way – on Birds' View.We want to dedicate this new podcast to our projects and heartfelt topics. With as much patience and detail as they deserve.

Bands against Corona Key Visual

The Sound of CUPRA.

Our projects involve experts and partners from many countries and disciplines. We benefit from the many different perspectives of audio, motion and service design. With Birds' View we would like to combine all these perspectives and at the same time take a relaxed and detailed dive into our favorite projects.

In our first episode we take a closer look at the development of our sound design for the fully electronic CUPRA Born. Together with our partners from the creative studio Kling Klang Klong, we discuss the sound of our cities in the future, how to create an emotional driving experience, and what a "wolf in sheep's clothing" sounds like.

If you're curious, you can find Birds' View on all the usual podcast platforms and, of course, here directly from us. Enjoy!