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What does the company that moves 3.5 million people through the capital every day sound like? At the CXI Conference 2024, we were able to present exactly this sound: the new sound of BVG.
In the lecture, you will learn that the diversity of Berlin lies in the whispering, speaking, breathing and singing of many voices. Why we make the city resound with the bass clarinet. Which face is hidden behind the familiar announcements. Why we were constantly on the move in streetcars, buses, subway trains and ferries during a hot summer. Hear what the Friedrichshain district sounds like - and what Wilmersdorf sounds like. And find out why the BVG can now quickly and easily adapt its own music for any purpose.
Many thanks to the students at Bielefeld University of Applied Sciences, who are so committed to organizing the CXI conference every year - Europe's largest conference for corporate and brand identity. In 2024, they invited us to present our case there.
BVG transports over 1 billion passengers every year. BVG's corporate design and communication are concise and a model for many transport companies. BVG is yellow, but loves it colorful. And that's exactly how the new sound of the city sounds.
