NOV 13, 2020
About sound and entertainment - an interview with medianet berlinbrandenburg.

production:net ABC - 26 technical terms from the world of film, TV, radio and music.
Medianet berlinbrandenburg is a network of media and digital businesses with the aim of representing the interests of its member companies. To this end, the network participates in shaping economic conditions in the region in the form of studies and surveys.
In the fall of 2020, the association launched a series of contributions in which 26 technical terms from the world of film, TV, radio and music are presented from A to Z. The series will be presented in the form of a letter. The term for the letter is to be presented by companies that are experts in the respective field. The current contribution deals with the letter T. The Managing Director of why do birds - Alexander Wodrich – was invited to present the topic of "sound".
Alexander Wodrich also briefly introduces his company why do birds and explains the context in which the audio branding agency deals with sound and tone. The interview also talks about the challenges in the corona crisis.