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Aug 20, 2021
Syngenta Group Audio Branding – what does growth actually sound like?
Syngenta Group – a brief introduction.
Syngenta Group is a leading global company focused on the innovative development of agricultural technology. In particular, it offers seeds, crop protection products and digital services. It helps growers provide the world with food, feed, fiber and fuel.
Our collaboration.
In 2021, why do birds was commissioned by Syngenta Group and Syngenta Group China to develop a holistic, cross-brand audio branding. As an agricultural technology company, Syngenta Group's work is deeply rooted in nature. The closeness to nature forms the guiding idea for the sound concept, which we developed in collaboration with Globeone. The inspiration for this unique sound is the four seasons that define the work of all the world's farmers. The sound tells a story of growth, of nature, with the vision of a better, greener and healthier world at the center.
With the help of audio branding, all Syngenta Group brands are united.
The audio branding project for the Syngenta Group even won the Red Dot Award 2021. You can read the jury's statement here.
