This is what digital transformation sounds like.
With innovative IT services, Atruvia makes the German cooperative banks (Volks- und Raiffeisenbanken) fit for the digital future. With the new Audio Branding, we combine Atruvia's long tradition with innovation, people and technology.
Banking is a matter of trust - which is why Atruvia's long history and experience make the brand the ideal transformation partner for the future of banking.
Our sound combines traditional instruments with electronic timbres: piano meets synthesizer, 100 years of company history meets modern payment transactions.
This promise is at the top of Atruvia's list – so that no one is left behind and everyone pulls together. This deeply human perspective needs a strong voice that sounds mostly natural and sometimes really high-tech.
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Connection also means building bridges between opposites. Atruvia brings people and technology together and the visual branding focuses on these differences – in the form of curves and corners.
The sound builds on these contrasts and consists of round and angular elements: Flowing, atmospheric sounds and clear, precise rhythms are our sonic equivalent.
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The composition of the catchy sound logo is inspired by Atruvia's visual logo – the Via Line. Fittingly, the brand music is called Via Sound and connects all new audio elements. It brings the character of Atruvia to sound: Traditional and innovative, angular and round, accompanied by a strong voice.
The new music library contains a wide variety of Atruvia brand music - from very personal to activating to epic. And our MusiCurve software makes it easy for employees to adapt the music tracks to their films themselves.
This means that Atruvia can independently combine the visual and auditory identity and employees can use Via Sound exactly as they need it: flexibly and recognizably at all touchpoints.
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With why do birds, we deliberately chose a sound agency that is specialized and very experienced. The collaboration was a lot of fun right from the start, especially on a personal level. The first pitch for our "via sound" was appropriately derived from the strategy and met with great enthusiasm within the company. In particular, the launch of the sound in a modified version of Elton John's "Your Song" gave us goosebumps. We look forward to further joint projects.
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