An event with appeal
The IT giant Bechtle, for whom we have already developed motion branding, is organizing its internal strategy conference in 2021 with a focus on its own purpose. With our opening film, we were able to inspire and tune in 1400 employees.
At its STRAT strategy conference, Bechtle examines itself and its goals. This self-reflection is the central motif of our animated intro – the dot of a question mark becomes the protagonist traveling through a world of questions.
The STRAT as a source of inspiration and a place to come together prompted us to turn the physical attraction into an animation principle. We took the simple design language and the digital colors from the Bechtle design, but set them in motion in a physically believable way, so that you actually have the feeling of watching a marble. At the same time, sound effects and an animating soundtrack provide immersion.
