The essence of sound.
Burkhardtsmaier is a loudspeaker manufacturer that sets new standards for authentic music playback. All sound information shall reach the ear naturally and unadulterated – the "essence of sound" is revealed. We were commissioned to create an audio logo that creatively conveys this high aspiration.
Burkhardtsmaier considers the "essence of sound" to be those nuances & details that usually remain hidden from the ear. We took up this notion for the audio logo and made it the central design idea. By making the individual overtones of a piano tone audible piece by piece, we point out those sonic details that Burkhardtsmaier loudspeakers are able to uncover.
As a demo for their presentation rooms, we also composed the Burkhardtsmaier Symphony. A dynamic composition in which the instruments of the orchestra carry the note B through all registers perfectly showcases the natural and clear sound of the speakers.
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A beautiful case study with very clear strategic positioning which demonstrates the final execution. This brand has nailed this category. The strategic approach is clear and links beautifully not only to the sonics produced but also shows a clear thread with the visual identity.
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