In harmony with nature.
GORE-TEX protects with waterproof and breathable functional clothing all those who voluntarily or professionally expose themselves to the elements of nature. With its technology, the company primarily supplies other sports and fashion brands and remains in the background itself. We developed audio branding that showcases the brand and the claim "Experience More" and ensures acoustic recognition.
Whether jogging, crossing the Alps or traveling around the world – Mother Nature not only has spectacular impressions in store, but can also get pretty uncomfortable. But not with GORE-TEX. That's why an important element in the audio branding is the sound of a zipper. This sound separates the inside from the outside world and thus underlines the brand promise to provide the necessary comfort in rain, wind and cold.
Anyone out and about in nature automatically becomes part of its soundscape. Just by taking steps on the various surfaces: whether crunching snow, cracking ice, cracking branches or rustling leaves - every step contributes to the soundscape. We recorded these steps and produced beats from them that rhythmically bring the world outside your own four walls to life.
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Another component are sound atmospheres, each based on real nature recordings. These include sounds such as the howling of the wind, the beading of the rain, the rushing of a torrent or the glittering of ice crystals. Through clever sound design, we transform these recordings into unique soundscapes.
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Wir haben den Sound für GORE-TEX so einfach anwendbar und vielseitig wie möglich gemacht. Musikproduzent:innen können mit unserem GORE-TEX Sound-Sampler neue Musikstücke aus den produzierten Klängen erstellen oder eigene Songs damit anreichern. Das ist umso einfacher, als sämtliche Sound Elemente völlig frei von Tonart oder Tonfolgen sind. Durch das kreative Einbinden der Beats und Soundscapes kann jedwedes Stück zu einer GORE-TEX-Komposition werden.
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