New era – new sound.
In the 1990s, the JETTA came to China and became the pioneer of an automotive era: reliable German technology, produced in China. Today, the iconic car is being reinvented as a sub-brand to open the door to a more mobile lifestyle for the younger generation. We contributed the sound to match.
JETTA as a sub-brand is aimed specifically at China's young millennials. We respond to this with a modern sound that appears young and optimistic with its bright tone sequences. At the same time, bassier tones convey self-confidence and power.
At the heart of JETTA's visual identity is a striking design element of parallel lines. This pays homage to the journey from pioneering heritage to a modern sub-brand. A derived sequence of notes on the electric guitar shapes the sound of JETTA.
Structurally, the audio logo also follows the design element. It opens up acoustically towards the end and catapults the listener directly into the future of mobility.
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