Future in the making.

The goal of the Paris Climate Agreement to achieve a climate-neutral global economy by 2050 is one of the most urgent challenges of our century. A global player in the mechanical engineering industry is committed to this goal with a concrete new strategy: the manufacturer of engines and turbines is becoming MAN Energy Solutions, a systems and solutions provider that wants to actively shape the transition to a carbon-neutral world. By 2030, sustainable technologies are to account for the majority of sales.

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The new self-image finds its visual counterpart in a progressive overall appearance of the brand. We are responsible for the auditory part of the presentation.

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Building on the design concept of the "Digital Horizon" (KMS Munich) and the new claim "Future in the making", we have placed the vastness of the horizon at the center of the audio branding. Airy electronic sounds symbolize the beginning of a new era.

Synthesizers, which stand for precision, are combined with the sound of a concert grand piano, which reflects the human side of the brand. We have translated the transformation of the company from a single component supplier to a system provider through a memorable melody whose individual tones merge dynamically into surfaces. The melody also emphasizes the radial movement of the MAN logo arc and gives the audio logo a contemporary aesthetic.