Innovation meets intonation.
Together with Siemens, we’ve brought the brand claim “Ingenuity for life” to life through sound. The claim connects Siemens’ inventive spirit with the benefits it brings to society. The resulting sound is part of the company’s holistic approach to brand management, which has long been a pioneer in sonic branding.
The transition from an analog to a digital world is shaping not only the long-established company Siemens, but also the lives of the people Siemens serves.
Our sonic branding brings the brand claim “Ingenuity for life” to life both acoustically and emotionally—across all brand touchpoints: in corporate videos, ringtones, web videos, TV commercials, and online advertising.
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The Siemens brand is characterized by our business areas of electrification, automation and digitalization – but also by our company history. Finding the right balance here was an exciting task. Together with why do birds, we succeeded in acoustically reinterpreting our brand. The result is a sound identity that perfectly matches the people and themes of the company and is highly recognizable.
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