Innovation meets intonation.
Together with Siemens, we breathed sonic life into the brand claim "Ingenuity for life". The claim combines Siemens' inventive spirit with benefits for society. The resulting sound is part of the group's holistic approach to branding, which has always been at the forefront of audio branding.
The transformation from an analogue to a digitalised world is not only shaping the traditional company Siemens, but also the lives of its users. Audio branding brings the brand to life acoustically and emotionally: in image films, ringtones, web videos, TV spots and online advertising.
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The Siemens brand is characterized by our business areas of electrification, automation and digitalization - but also by our company history. Finding the right balance here was an exciting task. Together with why do birds, we succeeded in acoustically reinterpreting our brand. The result is a sound identity that perfectly matches the people and themes of the company and is highly recognizable.
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