Safe and sound.
Swiss Re is one of the world's leading insurance companies. Calculating risks and working with them has become a Herculean digital task that Swiss Re has long since taken on. A brand sound is now intended to underline this digital, data-driven orientation and bring the company's self-image to life.
The core task was to express the brand's vision, "We make the world more resilient", in sound. Our sonic metaphor for resilience is very simple: the constant repetition of a single note. It is the starting point and goal of all compositions and runs like a constant pulse through the music. No matter how great the changes along the way, the music always returns to this steady state. We call it the One Note principle.
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The new claim "Partnering for progress" inspired the core melody of the brand sound: the partnership motif. It is an ascending tone sequence that always sounds in two voices. These two tone sequences work their way upwards in parallel, supporting each other and symbolising Swiss Re's partnership attitude.
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The brand music and the Swiss Re Audio logo are derived from these compositional principles.
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Together with the music library developed especially for Swiss Re, consisting of music titles of different genres and moods, the foundation has been laid for a flexible and easy-to-use brand sound. And the numbers speak for themselves: after only 3 months, the audio branding has already been used in over 100 videos.
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Seriously, the result is simply stunning and wonderful - period. The brand sound is now something that really sets us apart. Many, many thanks for the energy, love and attention to detail that why do birds put into the whole process. Last but not least - and this is really very important - the collaboration was a real pleasure. The agency team picked up and executed the nuances we wanted to highlight with exceptional understanding and finesse.
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