The story of perpetuous movement.
Vitesco Technologies develops solutions for the powertrain and electrification of vehicles. Their audio branding vividly shows the energy of the brand and tells the story of a movement that never ends.
In addition to its strong focus on technology, Vitesco Technologies places great importance on interaction with its customers. Sound and moving images play a key role in communicating the complex products, so the question is: What does Vitesco Technologies sound like?
Vitesco Technologies' brand revolves around its iconic "V" symbol. As the starting point of the composition, the symbol is translated into sound and set in motion - a movement that never ends.
To achieve the desired drive, the instruments have been fully electrified – which fits in perfectly with the brand's vision: Electrified. Emotion. Everywhere.
The Vitesco Technologies sound logo sums it up: the melody and the dynamic sound effect reflect the speed and vibrant energy of the brand.
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To give social media teams and agencies flexibility in creating soundtracks, we created an audiovisual toolkit that includes sound packages for events, a music library, hold music for phone queues, and even ringtones for employees.
As a second step, we implemented the MusiCurve software. This allows users to freely arrange the brand music - because every film has its own story and soundtrack requirements - and we also created motion design templates based on the corporate design developed by the loved agency.The integration of the new brand sound together with the customized motion design library guarantees a consistent audiovisual experience on all channels.
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Our complementary brand sound matches our brand identity: it is lively and electrifying and lends emotion to our communication activities, which can achieve even more impact through audio
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How the "V" from the Vitesco Technologies logo was translated into a striking sequence of tones is ingenious and creates its own unmistakable brand identity that remains recognizable even in different variations and interpretations.
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