A double-point landing.
VR Payment is on a clear mission to lead the path towards the future of payments. The experts from the Cooperative Financial Network are now also introducing a convincing audio branding that you can rely on.
As a reliable payment service provider, VR Payment bridges the gap between FinTech and traditional banking.The most important visual element of the corporate design – developed by the agency wirDesign – is the colon. It stands for duality and connection: of merchants and buyers and the cooperative roots and innovative goals of VR Payment.
What sound could express this connection best?
The double-beat rhythm can be used across various timbres and musical genres, offering flexibility in its application. With synthesizers and electric guitar sounds, we showcase the innovative aspect of the VR Payment brand, which is at the forefront of driving digitalization.
When interpreted using a grand piano and a concert harp, the double strike also symbolizes the company's core values of collaboration, equity, and reliability.
The colon serves as the creative core of expression within the corporate design and also lays the foundation of our audio branding. The sound logo gives VR Payment a distinct identity, and is consistently employed across all media platforms.Since we place great importance on the synergy between audio and motion, our motion designers have brought the visual logo to life in a memorable fashion and in perfect harmony with the sound.
In VR Payment Brandmusic, the catchy rhythm is performed by a full band. This composition, with its dynamic shifts ranging from energetic to tranquil, is now available for use in storytelling across all product, explanatory and image films.
The stories shared by VR Payment encompass a wide range of experiences, mirroring the diversity of individuals and industries the company engages with through its solutions. To reflect this diversity, we've developed two additional music tracks that are based on the audio branding concept, but have distinct characteristics. One transmits warmth and a human touch through hand-played guitars, while the other emanates a powerful and urban vibe due to synthesizers and drum machines
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We value why do birds' extensive expertise in sound and motion design as well as their creativity and rigor. The team got to the heart of our corporate sound twice over by setting our central brand element, the colon, to music.
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