Innovation trifft Intonation.
In 2016, why do birds created Siemens’ first holistic sound identity. Nearly a decade later, the company and its positioning have transformed. It was time for the sound to evolve as well.
A core melody and a blend of acoustic and synthetic instruments reflected Siemens’ balance of engineering and empathy, while a female voice signaled openness and accessibility. This work laid the foundation for Siemens’ long-term sonic identity and paved the way for its evolution into today’s new chapter. Check out how it all started here.
Nearly a decade later, the company and its positioning have transformed. Siemens has shifted from an industrial conglomerate to a focused technology leader, reflected in a clearer, more intentional, and user-centric visual identity.
It was time for the sound to evolve as well: not by replacing its musical heritage, but by refining and elevating it to match the brand’s new direction and future ambition.
Watch this video to find out how the Siemens brand sound has transformed to a next-level 360° sonic experience.
