Innovation meets intonation.
Together with Siemens, we’ve brought the brand claim “Ingenuity for life” to life through sound. The claim connects Siemens’ inventive spirit with the benefits it brings to society. The resulting sound is part of the company’s holistic approach to brand management, which has long been a pioneer in sonic branding.
Customer
Siemens
Launch
2025
Scope
Sonic Branding Strategy, Sound Logo, Brand Music Library, Video Soundtracks, Brand Voice, Event Sound, Guidelines, Case Study Video, Audio Software
Turning heritage into the future.
The transition from an analog to a digital world is shaping not only the long-established company Siemens, but also the lives of the people Siemens serves.
Our sonic branding brings the brand claim “Ingenuity for life” to life both acoustically and emotionally—across all brand touchpoints: in corporate videos, ringtones, web videos, TV commercials, and online advertising.
