We design sound for brands. In a strategic process, with creative ideas and high recognition value.

Brands have a sound. One way or another.

Whether in podcasts, social media or at the trade fair - sound is everywhere and is becoming increasingly important. We help brands to always hit the right note. Because a strategically designed sound helps companies position themselves in the market and differentiate themselves from the competition. And, of course, to remain in the memory of their customers.

Our services: Audio Branding | Audio Design | Music Composition | Soundlogos | UI/UX Sound Design | Voice User Interfaces | Brand Voice | Immersive Audio | Software Development

Hier geht es zu unserer Cases Übersicht.

Weitere Cases.

Eine Auswahl unserer neusten Ideen und erfolgreichsten Arbeiten.

BVG - Audio Branding
Die Sinfonie der Hauptstadt.

Die BVG ist gelb, aber liebt es bunt. Und genau so klingt der neue Sound der Stadt!ZUm BVG Case

Klanglich abgesichert.

Swiss Re ist eines der weltweit führenden Versicherungsunternehmen. Ein Brand Sound soll die neue digitale Ausrichtung unterstreichen.
ZUM Swiss Re CASE

Swiss Re - Audio Branding
Hyundai-Pavillon - Audio Branding
Von Sternen und Wassertropfen.

Durch akustische Inszenierung verwandelten wir den Hyundai-Pavillon in ein immersives und unvergessliches Erlebnis.Zum Hyundai Pavillon Case

Sanft, klar und souverän.

Beim Audio Branding für Autohersteller Genesis trifft moderner Luxus auf tief in der koreanischen Kultur verwurzelte Tradition.
ZUM GENESIS CASE

Genesis - Audio Branding
Deutsche Bahn - Audio Branding
Im Rhythmus der Zeit

Das Audio Logo der Deutschen Bahn ist mittlerweile in ganz Deutschland bekannt. Seit 2014 begleiten wir das Unternehmen auf akustischer Ebene.Zum Deutsche Bahn CAse

Alles, nur nicht leise.

Axel Springer hat sich zu einem globalen Medien- und Technologieunternehmen entwickelt. Dieser Wandel wird mit neuem Sound und Motion Design in Szene gesetzt.
ZUM Axel Springer CASE

Axel Springer - Audio Branding & Motion Design

Workshop first ...

Even before the first sound is produced, we develop the strategic basis for the acoustic brand presence together with our clients in creative workshops. We examine the appearance of the competition and the brand personality. Using audio examples, we develop a common understanding of sound and its impact. In this way, we ensure that the result not only fits the brand, but also hits the mark emotionally.

Audio Branding Applications and Touchpoints

... then the fun begins.

Only now do we go into the recording studio. On hand-played instruments and flashing synthesizers, we bring the strategic preliminary work to life. Everything is created here: from functional interface sounds to danceable electronic tracks and orchestral goosebumps – in our team there is a specialist for every topic.

Audio Production im Studio - why do birdsSound Production im Studio - why do birdsSound Production im Studio - why do birds

Speak up!

We produce podcasts, explanatory films, voice assistants and text-to-speech solutions with excellent voice artists. In any language – from Berlin slang to Mandarin.

Brand Voice BVG Audio Branding
MusiCurve Software-Tool Screen

Implementation made easy.And to ensure that the whole thing not only sounds good, but is also easy to use for our customers, we develop software tools for uncomplicated implementation.

The Siemens Suite - why do birds

What you see is what you hear.

Sound and moving images go hand in hand – that's something we firmly believe in. That's why the disciplines of audio and motion constantly work together at why do birds. Storyboard and composition are created together, logo animations are developed directly with the sound design and the film fits perfectly to the soundtrack.

We are agency partners.

Corporate design, motion and audio can best unfold their effect together. We think storytelling in an interdisciplinary way and can integrate our teams into ongoing processes of other agencies. We often work in cooperation with partners and look forward to creative exchange. If you are interested in a collaboration, just send a short message to:

hello@whydobirds.de