Beyond the usual tech clichés.
In 2016, why do birds developed the first holistic audio branding for Siemens. Nearly a decade later, the company and its positioning have undergone fundamental changes. It was about time to evolve the brand sound as well.
Customer
Siemens
Launch
2025
Scope
Sonic Branding Strategy, Sound Logo, Brand Music Library, Video Soundtracks, Brand Voice, Event Sound, Guidelines, Case Study Video, Audio Software
Siemens has evolved from a diversified industrial conglomerate into a focused technology leader. This is also reflected in the new visual brand identity: clearer, more deliberately designed, and more closely aligned with the needs of users.
We have evolved the Brand Sound into a holistic 360° audio experience—not by replacing the brand’s musical heritage, but by refining it and taking it to a new level, in line with the brand’s new direction and future ambitions.
