The discovery of simplicity.
Providing customers around the world with a consistent experience was the goal of a relaunch that shifted Hyundai's brand focus from product to lifestyle. Together with the South Korean car manufacturer, we created a complete sound architecture that makes the new brand positioning audible everywhere: from the sound logo in TV commercials, to soundscapes in the car dealerships, to chimes in the car.
The brand's guiding principle of "Richness in Simplicity" focuses on the little things that really matter. Because the beauty lies in the often simple pleasures of life that Hyundai makes possible. This attitude to life also inspired the central compositional idea for the sound: a rapid 6-note sequence that passes by like a special, yet fleeting moment.
This melody is the central component of the Audio Logo and the basis of all other sonic derivations for the various brand touchpoints: Welcome and warning tones in the car, all-day changing soundscapes in the car dealerships, soundtracks in image and advertising films, all the way to music on hold in the service hotline.
»
We are more than satisfied with the result: In addition to the sound logo, we use a variety of other sound elements consistently all over the world. This underlines the fact that our brand promise applies universally and that our customers can rely on being able to experience the same brand attitude wherever they are.
«
wurde ausgezeichnet
