The focus on diversity is also very evident in the illustrations.

People of different ages, genders, skin colors, with and without physical disabilities celebrate the EURO 2024 event together.

The animation principle is as obvious as it is effective – the colored stripes in the logo are animated lengthwise in the storytelling moments (read: where there is enough time) and thus guide the eye or even through an entire scene.

Where information needs to be conveyed quickly, they are used as a transition element, as salt in the soup, so to speak. This can be condemned as decoration, but it can also be praised as consistent.

The first public demonstration of the design also directly reflects an exception – because here the design is already being further developed - by another agency.

The renowned animation studio illo from Italy was allowed to create the background video for the official draw of the group compositions for EURO 2024. They set the colorful stripes from the logo in motion in many other ways and also used patterns that had not (previously) played a role in the on-air design.

Transition.

Whenever there is a cut to a replay, i.e. when real-time reporting is abandoned, this is accompanied by a transition animation at the beginning and end of the replay. The logo is staged for this – a moment in which the effect is in the foreground and no information is to be conveyed. Very sporty, almost American - but very "on brand".

The info boxes in this game work – like all graphics – with different shades of blue as a background. The fact that only blue is used seems somewhat counterintuitive, even in other games. Based on the colorfulness of the entire concept, it would have been appealing to present different color combinations in the course of the games.

The animation of the info box is appropriate for an infographic that is aware of its "support" role – expected and simple, but well crafted. A pleasant easing and a good speed of all individual elements. Very nice is the up and down animation, which also uses the colored stripes, but in its most reduced form, sort of as a harbinger of the shape building up.

The lower thirds, which introduce players and coaches, work in a similar way. The score is only very rarely faded in or out during the course of the game, but the fan-shaped color animation is also used here.

Very nerdy fact: Overall, you can assume a grid that is loosely based on the Title Safe area.

We have already seen the long version of the logo animation at the beginning of the intro. It works very nicely with the combination of 3D and 2D animation, in which a fictitious stadium is first created from the familiar colorful stripes and then becomes a two-dimensional EURO 2024 logo when viewed from above. The typography is very restrained and suitably animated. All in all, it doesn't look very competitive, but very friendly, fluffy and fair.

A short version of the logo animation is also used in the game's cutscenes, which works very differently – the stripes in the room that reveal the logo are used here. In contrast to the longer version, it looks more dynamic and combative, but also more generic and less clever.