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20. SEP 2021
So klingt Resilienz – der neue Swiss Re Brand Sound ist online.
In December 2021, we began our collaboration with Swiss Re, the world's leading reinsurance company(Swiss Reinsurance Company). In addition to a complete visual brand refresh, we developed a brand sound to underscore the insurance company's digital, data-driven focus.
"We make the world more resilient" – this is the brand's vision. Our association with resilience was a constantly repeating single note. In what we call the one-note principle, this tone forms the core of all compositions. How exactly this principle works and how we dealt with the company's claim "Partnering for Progress" can be read here.
Accompanying the brand sound, our motion department created a video that shows how the visual and auditory world of Swiss Re feels.
We are enormously pleased to have participated in such a great project. We would like to say a big thank you for the great help and cooperation with the Prophet team in London and of course the Swiss Re brand team in Zurich.
