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Alexander Wodrich at the Transform Awards: A sound for Berlin and why do birds' shortest audio branding process.
A globally unique brand voice for all vehicles, accessible signal tones and music in which the instruments speak Berlin slang. BVG's new brand sound is unmistakable - and gold-winning.
The Transform Awards in London honor outstanding brand development, repositioning and rebranding projects. In an interview at the awards ceremony, our Managing Director Alex presented the project. And we don't forget to mention silver winner Aviva and the exciting - and shortest - audio branding development for the British insurance company.
BVG is Germany's largest public transport company and transports over 1 billion travelers from A to B every year. Their brand image is strong, colorful and inclusive. Learn how to implement a holistic audio branding in voice, UI sounds and music in our case.
Aviva is one of the leading insurance, asset management and pension companies. Care, Commitment, Community and Confidence: with these simple brand values, Aviva convinces and supports around 18 million customers in several markets. We had little time for the audio branding - but all the more ideas. Read and listen to everything about the process in our case.
