Step by step into the future.
The insurance company Aviva accompanies around 18 million customers worldwide through all stages of life. Our Audio Branding supports the strong visual brand and conveys Aviva's promise: A helping hand today and a strong partner in the future.
The name Aviva has a special feature: it is a palindrome. This means that it reads the same forwards as it does backwards. We have taken up this phenomenon and created a musical palindrome: a melody that sounds the same forwards and backwards.
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Aviva accompanies its customers step by step through their entire lives. In our brand sound, we take these steps literally and make them audible through melody, harmony and rhythm. Gradually increasing leaps in tone and a steadily rising bass line provide ever new heights in the music. At the same time, the rhythm gradually thickens, creating an increasing sense of speed.
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The color yellow shines brightly in Aviva's visual branding and has a very special side effect: many people intuitively think of the color yellow when they hear an A major chord. That's why we chose A major as the preferred key for all Aviva music compositions.
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By bringing all these ideas together, we create a stirring holistic brand sound that highlights the promising future.
Since a single piece of music can never cover all of Aviva's musical needs, we have developed an entire library of music. From electronic to orchestral to jazz.
The employees use MusiCurve to quickly and easily adapt all these pieces of music to video clips.
MusiCurve is easy to use - just right for users who have no experience with music software. With just a few clicks, the music can be adapted to all films and the result always sounds professional.
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Our aim was to extend the Aviva brand from the visual to the acoustic level for the first time. Our new sound logo and the accompanying soundscape achieve just that. They are simple, memorable and engaging. It's great to hear our brand sound being used in a variety of internal and external communications.
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