Insurance without any clichés
AG2R LA MONDIALE is a market-leading insurance company with 15 million private customers and over half a million business customers in France and worldwide. To differentiate the brand from its competitors, we avoided the clichés associated with music in the insurance sector and created an acoustic identity with a strong character.
A corporate design that is more reminiscent of a pop art piece than an insurance company. Garish colours, headstrong motifs and hard cuts. Our task was to musically support the strong visual appearance of the French insurance company AG2R La Mondiale.
An unusual handclap rhythm is the basis of the new composition. The sound stands for solidarity and performance. The core of the brand.
Uncommon timbres characterise the bold brand identity. Instruments such as mellotron, flugelhorn, harpsichord and vibraphone are used.
In addition to an audio logo, a brand music library and a brand voice, AG2R La Mondiale uses our software solution MusiCurve, which enables partner agencies to use the music library flexibly adapted to the storytelling and yet consistently, across all media.
In order to implement a brand music, we have developed an easy-to-use software tool with which users can change the intensity of a given brand music piece and adapt it to the dramaturgy of a film in a very short time.
In 2011, the foundation stone for Audio Branding was laid. In 2013 and 2014, the concept for the company's sponsorship engagements in the transatlantic regatta "La Transat" and in the "Tour de France" was expanded to include its own specific worlds of sound. Together with the corporate design, the Audio Branding was also further developed in 2017. MusiCurve has been in use since 2021. The core of the strong-character acoustic identity has always remained the same.
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