A different kind of energy.
Alpiq, a leading Swiss electricity producer, has redesigned its brand identity in collaboration with Jung von Matt BRAND IDENTITY. As part of this project, we developed an audio branding strategy that translates Alpiq’s promise, “A different kind of energy” into sound. To do this, we traveled to the source of Alpiq’s energy: deep into the Swiss mountains.
Technology that harnesses the power of water and wind and converts it into electricity—built by humans, right in the heart of untouched nature: the contrasts could hardly be greater. We created a sound for Alpiq that captures these contrasts aurally and boldly sets itself apart from the branding of other energy companies: a cellist meets a power plant, accompanied by the sound of the forces of nature.
At Alpiq, energy generation begins in the mountains. And that’s exactly where we start: In our studio, we’ve transformed atmospheric recordings from the Alps into dynamic, driving rhythms. An adventurous sound, inspired by the power of nature.
How can we also make the Alpiq brand emotionally accessible? The solution: the rich, mellow sound of the cello. Its notes convey joy, longing, and hope. With every stroke of the bow, the cello produces a deep, warm resonance that touches the heart. Our melody, sometimes played gently in legato, sometimes dynamically in pizzicato, tells stories without words.
We were on a quest to capture the distinctive sound of Alpiq technology. To do this, we asked Alpiq employees to capture the acoustic essence of their machines and turbines. The names of the power plants are as melodious as their powerful sounds, which we then used to create unique sound effects.
The forces of nature, a cello, and the sound of power plants come together to create Alpiq’s new sound logo, accompanied by the logo animation from Jung von Matt BRAND IDENTITY.
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To flexibly adapt the new brand music to the narrative structure of videos, Alpiq uses our MusiCurve software. This allows all soundtracks to be produced quickly and easily—while always ensuring brand consistency.
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SUPER-CALI-FRIGGIN-FANTASTIC!
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Simply great! A strong sonic identity that really delivers what it promises: to be different.
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