A different kind of energy.

Technology that captures the power of water and wind, built by people in the middle of untouched nature - the contrasts could hardly be greater. We have created a sound for Alpiq that captures these contrasts and boldly sets itself apart from other energy companies. Here a cellist meets a power station, accompanied by the sound of the forces of nature.

At Alpiq, energy production begins in the mountains - and that's exactly where we start. We transformed atmospheric recordings from the Alps into dynamic, driving rhythms in the studio. An adventurous sound, inspired by the force of nature.

How can we make the Alpiq brand emotionally accessible? The full, velvety sound of the cello carries joy, longing and hope in its tones. With every stroke of the bow, it unfolds a deep, warm resonance that touches the heart. The melody, sometimes played softly in legato, sometimes dynamically in pizzicato, tells stories without words.

We were looking for the special sound of Alpiq technology. The hunt began: We asked Alpiq employees to capture the acoustic soul of their machines and turbines. The names of the power plants are indeed as melodious as their powerful sounds, from which we developed unique sound effects.