Of stars and drops of water.
Hydrogen is the energy source that can enable the mobility of the future. As part of the official partnership with the 2018 Winter Olympics in South Korea, Hyundai created a pavilion that narrates the complex technology in a spectacular way. Through acoustic staging, we transformed the Hyundai pavilion into an immersive and unforgettable experience.
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A stunning immersive experience, unique. Executed perfectly. Fantastic fit to the story and produced with a great focus in details. A mesmerising entry that delivered on every level. Idea, concept, story, understanding of sound, the translation of a complex story into sound – everything harmonizes.
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The Hyundai Pavilion was designed by the renowned British architect Asif Khan. In the middle of the snowy South Korean winter landscape, the building looks like a window to space. The colorant Vantablack makes this effect possible, as it absorbs 99% of the incident light.
Inside is a multi-sensory exhibition for which we developed interactive soundscapes on 24 channels. Each room tells of the future of mobility: hydrogen technology.
Thousands of LED light points make the façade of the darkest building in the world look like the starry night sky.
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25,000 water drops per minute are shot through the room with the help of tiny water pumps, forming a lake. The atmosphere is energetic and at the same time as quiet as in a Zen garden.
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What do solar and wind energy actually sound like? With the help of software, recordings of a concert grand piano were merged with the sound of the wind to create a sound that sweeps through the rooms like a warm breeze.
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In order to represent the splitting of the molecules acoustically, we extracted the smallest possible elements of a sound – so-called grains.
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For this space, we have created an acoustic illusion. Based on the "Shepard scale" – a scale that rises infinitely – the sound symbolises the charging of a battery with the energy of hydrogen.
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Emissions are a thing of the past. Underwater sounds recorded with a hydrophone symbolise the purity of water.
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To connect the pavilion acoustically with the Hyundai brand, we used the existing sound branding concept, which we developed specifically for the brand. This enabled us to create a unique and holistic brand experience. 3,500 visitors a day visited the darkest building in the world during the Winter Olympics and experienced the future of renewable energy.
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why do birds’ work was highly appreciated. The soundscape completes the space and makes it sophisticated. The pavilion has become a beautiful and elegant place.
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