Bringing light into the darkness.
In the field of passenger counting systems in public transport, the sensors of Iris GmbH are state of the art. Their exclusive technology is to be explained in a film – both aesthetic and entertaining.
IRIS sensors are design objects, but unobtrusive. For the most part, they go unnoticed, performing their service in secret, as hidden as they are silent. With the help of infrared sensors, passengers entering and leaving public transportation are measured, anonymously analyzed and specifically counted – depending on whether they are adults, children, wheelchair users or bicycles. Our task was to make this function visible and to demonstrate the advantages of the technology for trade fair visitors, potential customers and maintenance personnel.
To conceptually bring the technology into the design, we worked primarily with light and shadow – light makes things appear that otherwise would not have been visible, much like the IRIS sensors.
We spent a lot of time studying the behavior of light on different materials and the UI design trend "neomorphism". It was particularly important to realize a realistic-looking sense of space using 2D technology in order to be able to continue using it in a relatively resource-efficient way.
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To illustrate the sensor's view, we have made its functionality appear in dark. Here, what cannot be seen in the real world becomes visible.
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