Immersive Audio: 3D Sound

Sound you experience. Not just hear.

Immersive audio transforms the way we perceive spaces. Sound becomes an experience. It stays with you. Through 360° sound, spatial depth, and movement within a space, we create acoustic experiences that breathe life into brands at trade shows, in retail settings, showrooms, and virtual worlds. These experiences can be enjoyed through speakers, VR headsets, or headphones: Immersive audio makes brands a multisensory experience.

More Than Just Stereo: Why Immersive Audio Matters for Brands.

Immersive audio takes a spatial approach to storytelling. These approaches create a sense of closeness, orientation, and emotional depth. It delivers:

  • Stronger brand loyalty through powerful experiences
  • Greater attention through multisensory presentation
  • Improved intelligibility through targeted acoustic information
  • More interaction in physical and virtual spaces

When combined with projection mapping, AR, VR, or interactive installations, sound and image merge into a single experience.

The result? Content that isn't just seen and heard, but also felt.

How do we create immersive sound experiences?

We develop custom immersive audio concepts from start to finish.

  • Storytelling & sound design for immersive experiences
  • 360° sound design and composition
  • Spatial audio mixing (Dolby Atmos, Sony 360 Reality Audio, Ambisonics, DTS:X, Auro 3D)
  • Binaural audio production for headphones
  • Sound design for VR, AR, and interactive 3D installations
  • Audio walks and virtual experiences
  • Technical implementation and format adaptation

This is how we create immersive soundscapes.

Every project starts with a clear vision and precise alignment of the brand, the space, and the audience.

Concept & Strategy

Development of an audio concept tailored to the brand and audience

Composition & Design

Creation of spatial soundscapes with movement and depth

Technical Implementation

Selection and implementation of appropriate audio formats and systems

Spatial Integration

Coordination with architecture, acoustics, and interaction

Frequently Asked Questions

What is immersive audio?

Immersive audio, also known as 3D or spatial audio, refers to sound produced across multiple channels to fill a space, not just in stereo. This creates a 360° sound experience with depth, direction, and movement.

What is the difference between immersive audio and surround sound?

Surround sound distributes sound horizontally around the listener. Immersive audio builds on this concept by adding a vertical dimension to create a fully three-dimensional sound experience.

Does the immersive audio feature work with headphones?

Yes. With binaural audio, you can create a spatial sound experience with stereo headphones alone, eliminating the need for special speakers.

What technologies do we use?

Depending on the application, we use the following technologies, among others:Je nach Anwendung nutzen wir u. a.:

-> Dolby Atmos
-> Sony 360 Reality Audio
-> Ambisonics
-> DTS:X
-> Binaural Audio

Where is immersive audio used?

Immersive audio is particularly effective in the following settings:Immersive Audio entfaltet seine Wirkung besonders in:Je nach Anwendung nutzen wir u. a.:

-> Trade shows & exhibitions
-> Retail & brand spaces
-> Events & installations
-> VR and AR applications
-> Automotive & mobility

What kind of atmosphere do you want your brand to establish?

Get in touch!